Monday, December 2, 2019

Mcdonalds Resources and Capabilities free essay sample

In order to improve their financial performance and once again satisfy their customer base, McDonalds chose not to emulate their competitors. Instead, they chose to use their existing resources and capabilities to identify emerging asymmetries during the turnaround around between 2003 and 2007. By using a combination of their current infrastructure, human capital, marketing capabilities and new product introductions, the management team was once again able to pursue market opportunities that built on these leveraged capabilities. One of the first resources used to initiate their turnaround was the infrastructure of their current restaurant base. After realizing that rapid franchise growth was providing stagnant returns and substandard performance as well as jeopardizing their customer’s restaurant experience due to poor food quality and service, the company decided to focus on generating sales from its existing outlets and revamping the outdated look of their older restaurants. Revamping and remodeling the inside to fit within today’s culture allowed McDonald’s to be more inline with savvier consumer tastes and trends. We will write a custom essay sample on Mcdonalds Resources and Capabilities or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another way McDonalds was able to increase sales in these newly decorated restaurants was to introduce new products that matched the cultural trends such as premium coffee as well as adding several stores which had bakeries. While many of the prior new product introductions were noted as failures with consumers (Arch Deluxe, McLean Deluxe), McDonald’s had the insight to jump on the healthy trend sweeping the U. S. (Value Innovation – Monitoring Value Curves of consumers) and began introducing more health conscience menu items such as salad entrees, all white chicken meat, and apple dippers instead of french fries in Happy Meals. Another resource McDonald’s addressed during their turn-around period was the management team itself. Despite shareholder sentiment to bring in an outsider to run the company, the board of directors pulled former Vice-Chairmen James Cantalupo out of retirement to lead this change in direction. The board saw Cantalupo as â€Å"someone who knew the company well and could move quickly to turn things around. † Although Cantalupo died unexpectedly shortly after returning to the company, his Plan to Win is credited with providing the insights discussed above with the new market opportunities that McDonalds was beginning to experience. How has it been able to use these to create value innovation? The steps taken above by McDonalds were a means to again become more relevant with their customers as well as striving to make their competition irrelevant though the use of strategic logic called value innovation. McDonald’s ignored industry practice of simply expanding via new store creation. Instead, McDonald’s decided to divest non-burger chains and use its cash to newly decorating and renovating its current properties. These newly decorated McDonald chains were a stark contrast of the industry standard restaurant themes of the past. Customers were now able to enjoy their meals lounging in sofas while watching large television screens. Eating at a McDonalds restaurant was now becoming a lifestyle experience rather than just a place to go to have a burger. Rather than looking through the lens of their existing assets, capabilities and business structure, McDonalds acted like they started anew and assessed business opportunities without being biased or constrained by where they are at a given moment. They had the insight that the true value innovators within the firm lied within the individual franchisee owners. Because of this, though traditionally corporate headquarters preferred to centralize decision making, the upper management team started to allow the localization of their franchisees by providing franchisee owners the freedom to experiment with store layouts and design. When a store owner found a design that worked for him, they would notify other store owners and let them decide if they wanted to update accordingly. Furthermore, McDonald’s positioned the brand â€Å"differently in different locations, at different times of the day and to target different customer segments†. Through this resource, McDonald’s created value innovation which helped them provide a durable competitive edge in the communities in which they operate. Another value innovation technique McDonald’s utilized was instead of focusing on the differences between customers, they focused on the powerful commonalities in the features that customer’s value. In relating this to the McDonald’s case, the direction McDonalds took to offset the cultural trend of a healthy lifestyle, McDonald’s revamped their menu. This enabled them to still focus on the customers who serve the core of their market segment, but allowed them to gain new customers who value a healthy choice option. Adding new menu items such as garden fresh salads and fresh fruits enabled McDonalds to tell their customers that they are serious about offering healthy choices that not only meets the healthy lifestyle, but tastes well in the process. Although the majority of customers who enter McDonalds still order hamburgers, the healthier menu options available make it easier for families to continue eating at their restaurants. In essence, McDonalds though in terms of the â€Å"total solution buyers seek† and enabled McDonalds to â€Å"try to overcome the chief compromises their industry forces customers to make. † McDonalds proved that they could not only be cheap and quick, but that they still could offer a healthy alternative. In summary, McDonalds used its resources to create value. They chose not to emulate their competitors in the fast food industry as they had an â€Å"ambition to dominate the market by offering a tremendous leap in value† to the consumers. McDonalds now provides the total solution customers seek for their quick service dining on the three platforms of product, service and delivery which takes them beyond the industries traditional offerings. They defied conventional logic and the conventional value curve and offered a new value curve that would enable them to experience profitable growth in the future. .

Wednesday, November 27, 2019

This property is condemned

This property is condemned Introduction The film This property is condemned† (1966) is a movie that was filmed in Mississippi, America. The movie represents a thirteen-year-old girl called Willie Starr who has been deserted by her parents. Willie recounts for a lad named Tom the sad story of her sister, Star, who took care of her until Alva’s untimely death from lung cancer. From her story, it comes out clear that Willie idolizes Alva and wants to imitate her.Advertising We will write a custom essay sample on This property is condemned specifically for you for only $16.05 $11/page Learn More Unfortunately, since Alva was a prostitute in her mother’s brothel for railway men, Willie naively but firmly believes that the kind of life Alva led is the only true glamorous existence for any lady. Consequently, there is little doubt at the movie’s end that Willie is condemned to assume her sister’s sordid way of life. Lessons to be learned There is more than o ne lesson that can be derived from this film, the first one being that a child emulates the behavior, whether positive or negative, of the older individual around him or her. This can be shown by Willie, who watches Alva’a flirting behaviors and ends up following the same path as Alva is revealed in her conversation with Tom, in which Willie admits to stripping for one Frank Waters and dating five men with responsible jobs (Erskine, Welsh and Tibbetts 353). The endorsement of Alva’s behavior by her mother seems to have also played a big role in Willie’s adoption of the same behaviors. This can be explained when Willie’s mother encourages her daughter Alva to go out with an older man with the aim of fully satisfying their customers. Being a family business, perhaps Willie also picked up the same behaviors believing that they were good for their business. The other lesson is the importance of a complete family in relation to the bringing up of a stable fam ily. Alva’s father had run away when she was a child leaving her mother with the responsibility of looking after the family. Growing up without a father figure could have also greatly contributed to her irresponsible character traits. For as little as a few chocolates and jewels, Alva allows herself to be an object of entertainment for the railway workers. Also, following Alva’s death, Willie becomes a street urchin in her own home as she rummages through garbage for food. The absence of the guidance and love of a father and mother in Alva’s and Willie’s seems to have resulted in the two leaving such irresponsible lives. In any case, the mother is depicted as being unfit to raise her children when she encourages her daughter to sleep with men just to keep them coming back to their bar. Alva’s character traits On examination of Alva’s character, several character traits can be observed. One trait that is clearly displayed is that Alva is a s ly character. This can be seen in the examination of her relationships with those around her. Her manipulative mother is portrayed as encouraging her to marry the wealthy Mr. Johnson but she does not seem to like this arrangement and ends marrying her mother’s lover, JJ, out of spite. Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More The story gets interesting when she steals JJ’s valuables and their marriage certificate on the following morning and escapes to New Orleans where her boyfriend Owen lives. Alva’s mother feels betrayed by her marriage to JJ and the day when both Alva and Owen come home provides her with the opportunity to expose the marriage to Owen. Feeling that it she has no way of getting out of the sticky situation, she runs out of the house into the rain and cries out of despair. The other trait that can be associated with Alva is that of mat erialism. Alva is materialistic in that she is ready to engage in any act for small material things such as chocolates and jewels. Point of view The storyline is from Willie’s perspective as she narrates about her family to a boy named Tom, who she had met at the railway tracks (Heintzelman and Howard 304). As she narrates the, it appears that the main focus of her story is on her sister Alva, who by then is deceased. The narration of the story makes some difference in the way the viewers perceive the whole story as it makes them observe the movie from Willie’s perspective. Viewing and listening to the story from one of the character’s point of view makes the audience connect more with the story that if it were to be told by an individual who is not part of the characters. Conclusion This property is condemned† is Willie’s way of explaining her life to the world. In the story, she explains how much she adores her deceased sister from who she has le arned a lot and wants to emulate. However, as she narrates the story Willie seems to notice the problems this lifestyle has put her through and this is well shown at the movie’s end when she admits to Tom that she indeed lives in a condemned house. Erskine, Thomas, Welsh, James and Tibbetts, John. Video versions: film adaptations of plays on video. West Port, CT: Greenwood publishing Group, 2000. Heintzelman, Greta and Howard, Alycia Smith. Critical companion to Tennessee Williams. New York: Inforbase Publishing, 2005.Advertising We will write a custom essay sample on This property is condemned specifically for you for only $16.05 $11/page Learn More

Saturday, November 23, 2019

How To Pronounce Divisive

How To Pronounce Divisive How To Pronounce Divisive How To Pronounce Divisive By Maeve Maddox A reader has called my attention to the changing pronunciation of divisive: I am very active in politics and frequently watch television programs which feature political topics.  One of THE most frustrating- and very common- mispronunciations I hear is with the word divisive.   I was taught that it is pronounced with a long i on the second syllable- ie: resulting in it having the same, long i sound as the word divide. Many seemingly well-educated and otherwise intelligent people pronounce it with a short i sound on the second syllable.  I have checked my hard-copy dictionaries, and they all back up my pronunciation of the word. Am I so backward that I missed out on a revolutionary new way to pronounce this word?   If not, why do so many people pronounce it incorrectly?   Do they believe it makes them appear cool- or part of an exclusive club- or something?!   Do you know when- and why- this trend started? The reader hasn’t missed any new ruling on how to say divisive. The standard pronunciation is still with a long i in the second syllable: di-VY-siv. Charles Elster (The Big Book of Beastly Mispronunciations) devotes two cantankerous pages to the misguided â€Å"short-i† divisive, establishing the credentials of the â€Å"long-i† pronunciation by citing various dictionaries. He remarks that the first time he noted the nonstandard pronunciation in the context of politics was in 1989 in G. H. W. Bush’s inaugural address. Within fifteen years, â€Å"the erroneous pronunciation,† as Elster calls it, had begun to infect otherwise careful speakers, including Robert Siegel, cohost of NPR’s All Things Considered, who twice said [di-VIH-siv] during an interview that aired on August 30, 2004. Elster suggests that the short-i pronunciation may have what he labels â€Å"the my-pronunciation’s-better-than-yours appeal† for some individuals, but that careful speakers will continue to pronounce the second syllable of divisive with a long i. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Spelling category, check our popular posts, or choose a related post below:"Based in" and "based out of"50 Nautical Terms in General Use50 Plain-Language Substitutions for Wordy Phrases

Thursday, November 21, 2019

Powers and limitations given to those in our government Essay

Powers and limitations given to those in our government - Essay Example First and foremost, the legislative along with the executive branch would be heavily involved. The legislative branch would pass legislations to facilitate and address this issue with the collaboration of the President. In this matter, the judicial branch would act last because it serves as a last resort to conflict that occurs within government Lobbying and interest groups are pinnacle of a force that dictates policies and legislations. In political markets, the benefits of a policy may not be readily determined. Lobbying is extremely influential as interest groups and lobbyists can push legislation through congress. Lobbyists are strong and organized. Moreover, they have networks that expand in the white house that allows them to give strong message to the public. With the public behind them, officials are induced to pass legislations. As the current president, President Obama can push much vital legislation that can dramatically address this issue. First and foremost, he can create tax breaks for these corporations in order to facilitate the corporation’s losses. Moreover, he can push legislation that will lower tariffs in oil imports and exports. Furthermore, the logistics industry can get government funding in order to help them in this economic crunch. The Congress can pass hedge bills to facilitate gas and logistic companies. The government can give subsidiary compensation to trucking companies just like they help the farmers. Reducing fuel surcharges to the truckers would tremendously help them also. Truckers can also deduct unexpected losses from their personal income taxes and businesses which can facilitate the process. Supreme court can use reviews to analyze the regulations passed by Congress in order to evaluate if it is unconstitutional law. It has done that previously with cases such as Brown vs Board of Education and Plessy vs Ferguson. The Supreme Court in essence dictates the assurance of

Tuesday, November 19, 2019

Interview Assignment Example | Topics and Well Written Essays - 1250 words - 1

Interview - Assignment Example 7) What types of step have you taken when you came to know about his disabilities? 8) Which kind of support helped you the most? 9) Did you noticed any problem she is facing with her brother? 10) What are your experiences with school personnel and what is your dream about her future? Children with special needs are those who have different types of disabilities. An ample range of ‘special needs’ and ‘childhood disorders’ can be found. Some of them are : Autistic Disorder, attention deficit, emotional disturbance, speech and language impairments, mental retardation, speech and language impairments, traumatic brain injury etc. The paper presents an interview with the mother of Jerry, a 10 yrs old girl, who is suffering from multiple disabilities. Her problems are speech and intellectual disability and orthopedic impairment. The paper discusses the experiences of the father of a child suffering from multiple disabilities (CCIC, 2013). Jerry’s father Mr. John Browne is a Marine Engineer, mother Mrs. Rina Browne is a school teacher. Being a Marine Engineer, he is bound to travel for long periods. When Rina was pregnant for the first time John was serving emergency sailing duty. Rina was alone in their flat. No one was there to take care of her except she herself. One day on her way to school she faced a severe accident . Doctor suspects this trauma during her pregnancy was the reason for Jerry’s speech and intellectual disability. Moreover Rina had a hereditary problem of calcium deficiency which was not taken special care of during her pregnancy which affected her child Jerry. When did the family begin to suspect that their child was not developing typically? Basically Jerry was a calm baby. Generally a baby grows in different stages. But in the case of Jerry, their parents noticed that ,â€Å" Jerry was not reacting like the child next to their house , who was of Jerry’s age†. Jerry’s friend was much adv ance in everything. She learned to walk and talk at the age of 9 months. Generally babies learn to walk and talk within the age of one and a half years, but Jerry did not learn this. She did not speak. She used to point out every thing through different expressions. Her parents noticed, â€Å" when her friend is roaming here and there, singing in broken words and playing , Jerry is eager to do so but she is unable to do the same†. What was the reaction and response when the child’s difficulties were first realized? When Jerry’s parents first time came to realize the inefficiency in Jerry they were much tensed. They consulted a doctor. After different diagnosis when the doctor told them that Jerry was suffering from multiple disabilities they were really shocked. They felt very helpless and confused. But the doctor consoled them and said that not only Jerry, there are many babies suffering from different types of disabilities. The doctor assured them that such pr oblems had different remedies or corrective measures. How did extended family and friends react? Generally an extended family makes a special effort to accept the child suffering from disabilities. In case of Jerry we can find that her extended family used to shun her at different family events. Moreover they used to question the parenting skill of Browne family. Hence her parents decided to cut ties with those unsupportive family members. Describe the Evaluation process and development of the child’

Sunday, November 17, 2019

The Searchers Film Themes Essay Example for Free

The Searchers Film Themes Essay The Searchers (1956, John Ford) explores themes of family, community, and morality on the edge of the uncivilized Western frontier. The story takes place several years after the end of the Civil War in a remote region of Texas, where the Comanche are a constant and mortal threat to the few settlers on the thinly populated frontier. The film uses the conventions of the Western genre, but employs notable exceptions to the traditional components of the genre to reshape the audience’s perception of reality. The film begins with a masterpiece sequence of auteur filmmaking, using location, cinematography, evocative music, and nuanced acting to shape the audience’s perception of the story’s universe. The audience observes Ethan Edwards, a nomadic, renegade ex-warrior with a clouded past, returning to the comparative safety and comfort of his family home. His brother is emotionally reserved at Ethan’s return, but there clearly are unspoken and muted emotions between his brother’s wife, Martha, and Ethan, hinting at a hidden past. In one revealing scene of auteur style that confirms Martha and Ethan’s past, Martha takes Ethans greatcoat and privately and lovingly folds it and places it in a chest. The three Edward’s children are excited by Ethan’s return, but clearly do not remember much about him. Ethan is generous to them, giving gifts, including giving his cavalry saber to his nephew, some sort of military medal (as jewelry) to his niece, and giving his brother a small fortune in gold, avoiding his brother’s questions about how he got it. When his brother’s adopted son arrives, Ethan’s demeanor changes and the theme of racism is first introduced in the story. Teenaged Marty is half-white and half-Indian and his very presence evokes a degree of hatred and resentment in Ethan. This is complicated when the audience is told that it was Ethan who found Marty as an infant abandoned on the frontier and rescued him. When Ethan’s brother and his wife and two of his children are murdered and the youngest daughter kidnapped by raiding Comanche, the plot kicks into high gear. Ethan swears to find his niece and goes on a five-year chase, with young Marty, to find her. Their subsequent search and companionship explores the theme of Ethan’s hatred towards all things Indian. Traditional Westerns juxtapose opposites, usually featuring a good guy protagonist and a villainous nemesis, a good community or group preyed upon by social or cultural outlaws. There are horse chases, violent gunplay, and a happy ending with the villains receiving justice and the heroes triumphant. The Searchers deviates from some of these conventions in ways that transform the genre and elevate the film. While it is something of a traditional morality story, the protagonist is a dark, brooding character, full of hate, who has been estranged from his family and community. The wildness of the Monument Valley location is juxtaposed by the comfort and affection Ethan find’s in his brother and Martha’s home. Ethan’s racial bias towards the native Americans is juxtaposed with his growing trust of Marty. Eventually, Ethan   even makes Marty the beneficiary of his will. The drama of the revenge plot is juxtaposed with the humor of the wedding subplot. Perhaps the greatest shock to the audience’s expectations of the film as a genre Western comes when they realize that Ethan doesn’t mean to rescue Debbie from the Comanche, he means to kill her. Later, when he changes his mind, it is a relief when the audience sees that he has grown and has changed his mind about killing Debbie. The opening scene of Ethan being welcomed by his family in the opening scene is juxtaposed with his exclusion in the final scene. All of these simple and clear polarities are hallmarks of the traditional Western that have been transformed by an auteur director to create a unique work of film art. One of The Searcher’s profound deviations from the simplicity of the traditional genre Western is in the complexity of it’s cast of characters. Among these is a character that represents civilization’s key elements of law and order, and religion. He’s both a Texas Ranger Captain and a Reverend named Sam Clayton (Ward Bond), and he has very complicated mixed feelings towards Ethan, suspicious that he may be a fugitive criminal, but respectful of his abilities as a fighter and frontiersman. Another key supporting character, partially comic relief, is Mose Harper (Hank Worden), who had been kidnapped by the Comanche and feigned being crazy to escape. He is apparently actually crazy, but is embraced and cared for by the frontier families. He does, however, ride with the Rangers, Ethan, and Marty, to rescue Debbie and seems to be a fully capable member of the posse. These two characters are examples of the artistic auteur touch of John Ford that elevates this movie above the standard genre. The Searchers reality mode is very different from a fantasy mode such as in The Wizard of Oz. For instance, it uses character differently from Oz. While both films rely on characterization to establish and advance theme, The Searchers is populated by recognizable, realistic genre characters, where as Oz is populated by expressionistic characters, not meant to be perceived as realistic. Oz uses black and white film and color, sound, an exotic cast (oh, the little people!) and a fantasy journey, while The Searchers uses a realistic, if stylized, environment, authentic characters, and other realistic and conventional genre elements to tell it’s story.   We’re asked to define and describe modes of screen reality, which I would define as the cinematic manipulation of screen time, the framing of scenes, the direction of character behavior, and the purposeful craft of camera and sound to create the illusion of reality in which a story unfolds. All genres and many non-traditional film types utilize familiar representational realities, each of which is a sort of short-hand means of clueing in the audience to which movie formula (in the broadest sense) to expect. Movie modes can be reality based – i.e. plausable, such as Saving Private Ryan, expressionistic – i.e. manipulative of conventional film elements such as Psycho, fantasy – i.e. metaphoric, or fantastic – i.e. metaphoric and implausable such as Edward Scissorhands, or cinematic self-reflexive – a creation by internal logic only, such as Animal Crackers.

Thursday, November 14, 2019

Satanism :: essays research papers

Satanism Sociology/Psychology I am hoping I can somehow make this seem like a psychological report without making it lose any of it's important details. My goal in writing this paper is to hopefully make people understand and agree that Satanism is not a "Devil Worshipping," animal mutilating, child scarifying cult organization. The psychological thing comes in when people say Satanism is wrong or evil, they hear the word Satan and automatically assume that it must be bad. They make these assumptions without even taking the time to find the facts and understand them. I'll start off by saying that Satanists do not worship the devil! A Satanist believe that he or she as an individual rule their own destiny and are the god of their own lives. Satanism is a religion based on the reality that man is an animal, like all others. They choose to separate themselves from a society where natural behavior is suppressed and the strong support the weak. The average Satanist disagrees wi th much of Christianity. In many ways Christians are considered the enimies. Christians say Satan is a fallen angel, not a God. All religions have gods and demons, some of which are forbidden by a typical society. Satan is one among these, originally conceived by the Hebrews, long before the birth of Jesus. Most Satanists are familiar with the teachings of Christianity, and have read the Bible or part of it. They simply consider the Bible to be false and disregard it much like Christians would disregard books which represent the foundation of another religion. Satanism is not considered a religion for the white race and should not be confused with or grouped together with skinheads, The KKK, Nazi's, Neo-Nazi's, or people who support white power. Satanists are not teenage vandals, not gang murderers, not psychopathic murders, not child molesters or vicious rapists. Satanists do not sacrifice young children or animals. The ninth and tenth of the Eleven Satanic Rules of The Earth forbi d this, in fact, animal sacrifices are primarily used in the Afro-Caribbean syncretistic religions such as Voodoun, Candomble', and Santeria. Child Sacrifices are used in Television and by journalists to improve ratings. A Satanist does not practice baby breeding or child molestation. Evidence does not support what is said to occur. If the number of murders said to be committed by Satanists' was accurate some bodies would have been found by now.